Inspiration
Handsome 3

Handsome Coffee Roasters

Today we have some nice brewing coffee, from our friends from PTARMAK DESIGN, enjoy the relaxitivity of both brand identity and packaging of today’s daily inspiration, let’s give a hand for the concept;

“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940′s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.” - PTAMARK


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